Digital Strategy
Not all digital platforms are created equal. Make sure to have a presence on those that apply to your specific brand.
A strategy is made up of different components
Not all businesses have the same goals. Therefore, the strategy is specific to you and your needs.
01
Planning is one of the most important elements in all of marketing. First you want to plan for consistency. Making sure your plan across different marketing channels is consistent from a brand messaging and timing alignment. There are different types of things to plan such as for the brand, communication, and buying. Another important element of planning would be brand and communications planning. This would be how your message is going to be developed and distributed amongst your different marketing channels. In the marketing lifecycle, you have the development of a message, creation of a message and the distribution of a message.
02
Once you have your plan, it’s time to move onto development. One important distinction to make is what is the difference between development and production. Develop is lining up all the different resources and pieces that you need ahead of time to create. Once you go to the production phase, you are taking the different elements and building blocks and turning it into a completed whole. Development for us is preparing resources for efficient production of your brand. We solve and define what your brand is trying to communicate and how it will be consumed by your audience.
03
Production is the creation of all the different marketing elements, assets, and creative that you need to meet your marketing objectives. Our production process includes itemized lists, collaboration, making sure the creative matches the company as a whole. One of the most interesting things is when we break down work into tasks and steps. At Novatech, we make sure everything is really transparent with our clients during the production phase.
04
The distribution part of the digital strategy is taking creative and content and getting it to your Audience (distribution Channel for your story). The goal of distribution message is finding the most cost-efficient way to as many people as possible. Novatech explores many different avenues depending on each of the client’s individual needs.
05
Are people talking about your brand and what is your brand’s reputation? In this component of the digital strategy cycle, Novatech listens and engages to what is going on in your market and what your customers are saying in a quantified way. We do both reactive and proactive marketing.
06
At Novatech, we start by taking data and feedback and using it to drive insights. How can you make it better? Taking information and data from analytics tools and putting it together to understand how marketing is performing. This will ultimately provide what your business can improve, do better, and what opportunities could be missing. Our team determines what is a priority and what are the best marketing channels for your business.
A strategy is made up by different components
Not all businesses have the same goals. Therefore, the strategy is specific to you and your needs.
01
Planning is one of the most important elements in all of marketing. First you want to plan for consistency. Making sure your plan across different marketing channels is consistent from a brand messaging and timing alignment. There are different types of things to plan such as for the brand, communication, and buying. Another important element of planning would be brand and communications planning. This would be how your message is going to be developed and distributed amongst your different marketing channels. In the marketing lifecycle, you have the development of a message, creation of a message and the distribution of a message.
02
Once you have your plan, it’s time to move onto development. One important distinction to make is what is the difference between development and production. Develop is lining up all the different resources and pieces that you need ahead of time to create. Once you go to the production phase, you are taking the different elements and building blocks and turning it into a completed whole. Development for us is preparing resources for efficient production of your brand. We solve and define what your brand is trying to communicate and how it will be consumed by your audience.
03
Production is the creation of all the different marketing elements, assets, and creative that you need to meet your marketing objectives. Our production process includes itemized lists, collaboration, making sure the creative matches the company as a whole. One of the most interesting things is when we break down work into tasks and steps. At Novatech, we make sure everything is really transparent with our clients during the production phase.
04
The distribution part of the digital strategy is taking creative and content and getting it to your Audience (distribution Channel for your story). The goal of distribution message is finding the most cost-efficient way to as many people as possible. Novatech explores many different avenues depending on each of the client’s individual needs.
05
Are people talking about your brand and what is your brand’s reputation? In this component of the digital strategy cycle, Novatech listens and engages to what is going on in your market and what your customers are saying in a quantified way. We do both reactive and proactive marketing.
06
At Novatech, we start by taking data and feedback and using it to drive insights. How can you make it better? Taking information and data from analytics tools and putting it together to understand how marketing is performing. This will ultimately provide what your business can improve, do better, and what opportunities could be missing. Our team determines what is a priority and what are the best marketing channels for your business.